In fact, everything that begins with the words of your blog and ending with images for the product card, can be called as content. But what content is needed for your company so that the audience is maximally involved in your profile?
At the moment, no one is interested in rewriting an interview with a specialist, where you are dryly laying out the experience shared by one or another opinion leader. It is very important to write “on your own”, demonstrate real cases of success, in this case you show sincerity of your intentions to share your experience with your target consumer.
People like to read real examples, about how your manager has profitable investments and success, and not about “top 5 books of online marketing.”
You can’t even guess that the client reads your blog for a while, analyzes your professional activities and only then makes an order.
Modern content marketing forms in essence your image, positions your company as a brand and distinguishes among competitors.
Do you want more people to know about you? Then you should become useful to your audience so that the content you write is the result of real experience and work.
Now no one is waiting for the evening news release, as the media have become online platforms and publish news in real time – here and now.
Content is essentially a bridge of trust between you and the end user, the more you adjust the communication with your client, the more loyalty you will receive in return. There are several kinds of useful content:
That is, in fact, everything that can attract your attention. The main task of small and medium-sized businesses, not just to provide information for the target buyer – it is important to serve it in a lump sugar, which will show this information as “juicy”.
It is also important to understand that content marketing is a long-term work on a brand that has a deeper meaning 100 times than just buying links on topical sites.